In a world that is ever changing, creativity and innovation is critical to your success (and even your survival).
In Disciplined Dreaming, Josh Linkner teaches us a method we can use to make sure we are hitting the mark with our new products and services.
Today I read a summary of the book Disciplined Dreaming by Josh Linkner.
I learned that creativity and innovation is a process, and that we can all be more creative when looking for solutions to our biggest challenges.
Here is an idea and an exercise to consider this week, inspired by the book:
Idea: Igniting new ideas
One of the most common stumbling blocks is the feeling that you need to imagine and perfectly design the entire creative solution before beginning. The best way to get started is to literally direct your mind to think in ways you normally wouldn’t think.
Exercise: Linkner suggests you think about the following to kickstart your ideation process:
How would you answer your creative challenge if you didn’t start from the beginning?
What if you tried to find the wrong answer instead of the right one? What if you tried to solve the problem 50 years ago? What if you tried to solve the problem 50 years into the future?
How would you answer your creative challenge if you were a villain? If you were your favourite musician?
If you want more, you can read a summary of this book here today (you’ll need to create a free account first): https://readitfor.me/read-rothbard