Imagine what could you accomplish if you could get people to say yes to every request you make.
In Influence, Robert Cialdini teaches us the principles we need to apply if we want to get closer to that reality.
Today I read a summary of the book Influence by Robert Cialdini.
I learned that there are universal principles that we can use to get more of what we want out of others.
The next time you are making a request of others, check-in and see if you are using these principles:
Social Proof. Are you using an example of somebody else who has done something similar in the past?
Reciprocity. People tend to return favours, so do something for the person before you make your request, even if it’s a small gesture.
Authority. People obey other people they believe have authority. What authority can you bring to the situation?
Scarcity. By making something seem scarce, people tend to want it more.
Liking. People prefer to say yes to those they know and like. They like people who give them compliments, even if they suspect the compliment has an ulterior motive. It’s not hard to find something you can compliment genuinely though.
Commitment and Consistency. People strive for consistency in their commitments, and act in according to existing values and attitudes. Remind them how your request would be consistent with their values.
One last thing: remember to use the principles ethically.
If you want more, you can read a summary of this book here today (you’ll need to create a free account first): https://readitfor.me/read-rothbard
